On Selling

The bestselling author of "What They Don't Teach You at Harvard Business School" now focuses on key disciplines and shares his philosophy on selling. Written in his trademark candid, anedcotal style, "On Selling" expands upong the three basic tenets of salesmanship--how to identify the customer, how to reach the customer, and how to persaude the customer to buy--and guide readers through the steps which every salesperson must master.