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The Middle-Class Millionaire

The Rise of the New Rich and How They Are Changing America

Audiobook
1 of 1 copy available
1 of 1 copy available
In this groundbreaking book, Russ Alan Prince and Lewis Schiff examine the far-reaching impact of the middle-class millionaires—people who enjoy a net worth ranging from one to ten million dollars who have earned rather than inherited their wealth. Comprising 8.4 million households, these working rich are exerting a powerful influence on our attitudes and on society. They believe in the benefits of hard work. They believe in investing in themselves and in supporting their values with their pocketbooks. From home security systems to health care, technology to travel, their spending choices are affecting the products that are available to us all.


In the bestselling tradition of Bobos in Paradise and The Millionaire Next Door, The Middle-Class Millionaire is a captivating narrative—part sociology, part aspirational journey into the lives, attitudes, and values of the middle-class millionaires. Based on extensive surveys and research into more than 3,600 middle-class millionaire households around the United States, this book will reshape our understanding of what it takes to be successful—and how all of us can achieve similar success.
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    • Publisher's Weekly

      October 29, 2007
      Sandwiched between the rich and the middle class are 8.4 million American households with a net worth between $1 million and $10 million. Prince and Schiff present intriguing statistical nuggets from their survey of 586 “middle-class millionaire” households. Although these people may be rich by most definitions, many were raised middle class, earned rather than inherited their wealth and still retain middle-class values. Comparing the responses of middle-class millionaires to middle-class households with less than $1 million net worth, Prince and Schiff determine that middle-class millionaires work harder, suffer more setbacks, choose homes for quality schools rather than convenience to work or shopping and have larger social networks. Unfortunately, these statistics are difficult to interpret without information about differences in age, family size, income, career and location. The book offers something for those who yearn to join the middle-class millionaires or move up among their ranks, especially entrepreneurs with business plans for this population, who are heavily profiled in these pages. Despite the breezy writing style, readers looking for a rigorous economic analysis will be disappointed.

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  • English

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